The film I decided to do is in the horror genre and is a cliché horror film with the main characters all being teenagers. It is based upon previous horror flicks where teens are lost in the woods and face problems from a local demon or ghost which haunts or hunts in that particular territory. The film is very similar to other films in its genre this is due to it being a cliché horror and has all the typical values of a horror film: death, screaming and a bad guy.
2) How does your media product represent particular social groups?
The main social group represented in my film is the typical teenage subculture of college friends. These are in the typical age range of 16 to 19. They will be all easy to relate to as they will consist of college students that are from a range of varying subcultures e.g. jock, Goth, geek and prep. As usual there will be friendships, relationships, love triangles and rifts. This will result in the teenage category being represented well.
3) What kind of media institution might distribute your media and product?
Lionsgate entertainment may distribute my movie as they are the lead company in the horror film category and have had a string of successful horror films e.g. hostel, the saw franchise, the descent, captivity, catacombs, Rambo, my bloody valentine, kick-ass and daybreakers. Lionsgate also range from small budget to larger budget films and this is probably the key factor to them being successful as they appeal to a wide range of customers Lionsgate entertainment would be ideal in the distribution of my film as they are an established company and will already have a loyal fan base, meaning our film may already have paying customers before marketing has started. Lionsgate will also distribute our film worldwide with TV adverts and billboards; because of this our gross revenue should surpass our budget.
4) Who would be the audience for your media product?
My target audience for my horror film would be 2 separate categories: one of them being horror followers (people that are interested in the genre) and also teenagers (this is because they are usually interested in the genre and can relate to the film). The teenagers will obviously be college students as these are portrayed in the film, also due to the age restriction of 18. Also horror fans will be attracted to the film due to its cliché horror style script and storyline. Due to the film being aimed at two markets gross revenue should be pretty reasonable.
5) How do you attract/address your audience?
The films release will be preceded by a heavy promotional campaign. This will consist of a small red carpet premiere, this will give our film media attention should as newspaper articles and online showbiz news spots, this will automatically give the film coverage and market the film as people will start to notice it. Promotional posters will be put on buses as this will be a crucial move in targeting the teen audience; this is because students are usually struggling financially and swill use buses for transport. A TV advertisement will also be used to promote my horror film, this will be aired during the advertisement breaks of typical teenage programmes this means it will be addressed to our target audience and hopefully will attract them to the cinema. Our film will also be addressed with internet adverts and an official website this will give the film more public notice. Also because Lionsgate will be distributing our film ‘from the makers of ....’ slogan will be used this will address our film to an already achieved audience, this could boost viewing figures.
as part of my evaluation i received audience feedback for my film.
http://www.youtube.com/watch?v=olzjJSwFc3U
6) What have you learnt about technology from the process of constructing the product?
From making my film I have learned how to use a video camera, before my participation in this film I had never used one before so this was a huge learning curve for me. I have also discovered how to use blogger and the process of updating and editing blogs. Another piece of technology I have learned is how to edit a film before hand I had never done this and struggled to start with when learning the process of editing a clip of footage. I also leaned about films and how they are distributed I did this through research and looking for information regarding my film.
7) Looking back to your preliminary task, what do you feel you have learnt in the progression from it to the full product?
I have learnt that every factor has to be taken into consideration when making a film:
· Location – this can be crucial due to lighting and hazards such as mud and wet surfaces, also that it matches the script you have written.
· Choice of actors – making sure you cast the right people to take part in the film, bad actors can be unprofessional time consuming and result in an unsuccessful film.
· Script – the script has to be written to high standards in order to achieve full success for a film.
Other factors I have learnt is that time is spent to all possible advantages and is not wasted , for example if a scene is set in daylight the clip must be file d before the sun sets.
The most vital thing I have learned is to work with people are negotiable and give you full support, from early conflicts I have learned that working with stubborn people will not lead to success as someone will always ruin your contributions with their own . The best thing to do is to take a lead role and negotiate plans with a group that can be trusted.
6) What have you learnt about technology from the process of constructing the product?
From making my film I have learned how to use a video camera, before my participation in this film I had never used one before so this was a huge learning curve for me. I have also discovered how to use blogger and the process of updating and editing blogs. Another piece of technology I have learned is how to edit a film before hand I had never done this and struggled to start with when learning the process of editing a clip of footage. I also leaned about films and how they are distributed I did this through research and looking for information regarding my film.
7) Looking back to your preliminary task, what do you feel you have learnt in the progression from it to the full product?
I have learnt that every factor has to be taken into consideration when making a film:
· Location – this can be crucial due to lighting and hazards such as mud and wet surfaces, also that it matches the script you have written.
· Choice of actors – making sure you cast the right people to take part in the film, bad actors can be unprofessional time consuming and result in an unsuccessful film.
· Script – the script has to be written to high standards in order to achieve full success for a film.
Other factors I have learnt is that time is spent to all possible advantages and is not wasted , for example if a scene is set in daylight the clip must be file d before the sun sets.
The most vital thing I have learned is to work with people are negotiable and give you full support, from early conflicts I have learned that working with stubborn people will not lead to success as someone will always ruin your contributions with their own . The best thing to do is to take a lead role and negotiate plans with a group that can be trusted.
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